Bella Chen美國味全公司宣布即將迎來品牌全面大升級，這也意味著美國味全將以嶄新的面貌迎接廣大消費者！
此次美國味全品牌升級活動主要分成兩個部分，品牌 Logo 標誌的重新設計以及產品包裝的全面翻新，這次品牌升級也代表美國味全在致力於生產高品質美食的同時，也心繫著市場以及消費者的需求。
首先，品牌新的標誌設計令人耳目一新，沿用了味全企業的紅、白代表色，以及品牌經典的五個圓圈圖標，其分別代表著核心五味：酸、甜、苦、辣、鹹，同時也呼應了味全品牌名稱中的「五味俱全」。全新的圖像設計靈感，是採用了中國傳統雕刻印璽的概念，象徵著美國味全對於傳承美食文化使命。而英文的品牌名稱設計，則是採用了流線型以及現代感的字體，結合了傳統文化以及現代元素，以此建立品牌的視覺鑑別度。
除了品牌標誌的翻新，產品部分也推出全新視覺，以眾所期待的麵碗系列打頭陣，包括紅燒牛肉麵、香辣牛肉麵、與老罈酸菜牛肉麵等，率先推出全新包裝，往後會將此設計延續到更多產品以及口味上，相當令人期待！
美國味全自 1972 年成立以來，已經在美國深耕超過半個世紀，是當地亞裔社區與廣大華人族群的共同回憶。明星商品包括多種傳統中華美食，像是水餃、煎餃、鍋貼、各式包子類、飯麵類與春捲等等數十種品項。美國味全秉持著對於美食的熱忱以及品質的堅持，精心研發融合傳統以及創新的配方及技術，透過不斷進步的專業還有對市場的深刻研究，多年來生產優質以及安全無虞的傳統美食，滿足各種族裔的不同喜好，多年來成為海外中華美食的第一品牌。
Wei-Chuan USA announces the arrival of a comprehensive brand upgrade, signaling a fresh new look for Wei-Chuan USA as it prepares to greet consumers with a brand new image!
The brand upgrade of Wei-Chuan USA is primarily divided into two parts: the redesign of the brand logo and the comprehensive revamp of its product packaging. This brand upgrade signifies Wei-Chuan’s commitment not only to producing high-quality products but also to meeting the needs of the market and consumers.
Firstly, the new brand logo design incorporates the iconic red and white colors of the Wei-Chuan USA Corporation and the brand’s classic five-circle icon, with each circle representing the core five flavors: sour, sweet, bitter, spicy, and salty. This also echoes the name “Wei-Chuan,” which means “comprehensive flavors” in Chinese. The new visual design draws inspiration from the concept of traditional Chinese seal carving, symbolizing Wei-Chuan’s mission to preserve culinary culture. Last but not least, the English brand name design adopts streamlined and modern fonts, blending traditional culture with contemporary elements to establish the brand’s visual identity.
In addition to the brand logo refresh, the product line introduces a fresh visual approach as well. The new package design will roll out with the highly anticipated noodle bowls, including flavors like stewed beef noodle soup, spicy beef noodle soup, and stewed beef noodle soup with spicy and sour pickled mustard. These products will be the first to feature the new packaging design, which will eventually extend to more products and flavors, creating much anticipation!
Since its establishment in 1972, Wei-Chuan USA has been deeply rooted in the United States for over half a century, serving as a collective memory for the local Asian American community and the wider Chinese population. Star products include a variety of traditional Chinese cuisine, such as dumplings, potstickers, wontons, various types of buns, convenient meals, and spring rolls, just to name a few. Wei-Chuan upholds a passion for food and a commitment to quality, meticulously developing recipes and techniques that blend tradition with innovation. Through continuous improvement and in-depth market research, Wei-Chuan has produced high-quality and safe traditional cuisine over the years. Furthermore, it has been catering to the diverse preferences of various ethnicities and has become the leading brand in overseas Chinese cuisine.
